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Chatting with someone who never reads blogs
Tue, 16 Dec 2008 22:42:27 +0000 - Mark White, Blog Consultant
I had the pleasure of having some friends over this weekend - it was great to see them, as it seems so long since we hosted at home following the arrival of our first born aka “he who shall be obeyed”! After dinner, I was chatting with one of my friends and we touched [...]
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Business Blogs, Social Media and Welcome Mats
Sun, 07 Dec 2008 22:08:18 +0000 - Mark White, Blog Consultant
One of my favourite analogies when I talk about social media and online marketing is the concept of spreading “welcome mats” around the internet. The more individually made mats that you make and strategically place, the more chance you have of being found in an increasingly competitive online market … and of course the better [...]
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Why negative comments are positive
Thu, 27 Nov 2008 16:25:09 +0000 - Mark White, Blog Consultant
An area where companies often voice their concerns as we discuss setting up their own blog is that of negative feedback. They worry that people will use the comments section of their blog to express their dissatisfaction with the company and their products or services. They’re also keen to understand how best to deal with [...]
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Blogs are not for SEO
Mon, 24 Nov 2008 13:21:01 +0000 - Mark White, Blog Consultant
It really is a total waste of effort setting up a business blog if your sole intention is to use it to enhance your Search Engine rankings. If you do, then you’re not just missing out on the important benefits that blogs offer, you’re also missing the point of blogs altogether. Oh, and in the [...]
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Naming your blog: choose one that helps
Wed, 19 Nov 2008 21:22:29 +0000 - Mark White, Blog Consultant
Ignoring for a second, Shakespeare’s stated belief that “a rose by any other name would smell as sweet”, in the blogging world, selecting a good domain name for your blog can make a great difference to its future success. So take time to consider the possibilities before plumping for yours. There are a number of different [...]
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Spotlight on UK Blogs - 17 November 2008
Mon, 17 Nov 2008 22:38:51 +0000 - Mark White, Blog Consultant
Now back again on Better Business Blogging, I will once again be highlighting some of the Business Blogs which exist in the UK. The aim is to show a cross section of what people and businesses are writing about and how they are approaching the task of using blogs in their business activities. As a [...]
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Ways to gather ideas for your blog posts (from Twitter friends)
Sat, 15 Nov 2008 12:07:13 +0000 - Mark White, Blog Consultant
Last month, I wrote a post about “Where to get ideas from for your Business Blog” which covers some of the methods that I use and recommend. Yesterday, I asked people on Twitter how they went about it and what methods they used to do the same thing. There was a mixture of responses as you [...]
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Blogging survives puberty to reach adulthood
Tue, 11 Nov 2008 22:45:47 +0000 - Mark White, Blog Consultant
I’ve been running this blog for nearly three years now and have seen a lot of changes in the acceptance and usage of blogs in business during that time, first in the US and then more recently here in the UK as well. Unlike many, I never really entered the blogging fray with a truly personal [...]
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Spotlight on UK Business Blogs
Sun, 09 Nov 2008 22:00:44 +0000 - Mark White, Blog Consultant
I used to run a series here on Better Business Blogging called Spotlight on UK Blogs where I’d link to business focused blogs based in the UK which had caught my attention. The aim was to show a cross section of what people and businesses were writing about and how they approached the task of [...]
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Google Alerts: Great research tool now with RSS
Fri, 07 Nov 2008 22:14:14 +0000 - Mark White, Blog Consultant
I’ve long been a fan of using Google Alerts - as far as I’m concerned, alongside subscribing to relevant RSS feeds, it’s certainly the best way to make sure that I keep up to date with any new information appearing on the web on topics that I’m interested in. It’s also a great way to [...]
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